1. The Brand Core & Identity
Enter the exact wording, if you prefer upper-case or lower-case characters – e.g. Phea Chris
A short, memorable phrase—often 3 to 7 words—that reinforces a brand’s message, mission, or value proposition – e.g. brand identity alchemy
e.g. Corporate law, Flower Shop, Doctor etc.
e.g. traditional, modern, friendly, corporate etc.
2. Target Audience & Market
e.g. Women age 25-45, young adults male and female
e.g. athletic, luxury travel, DIY home improvement, veganism, fitness/crossfit, tech gadgets, or niche hobbies like vintage car restoration etc.
3. Technicalities & Logistics
e.g. website, print, merchandise, signage etc.
e.g. stacked, horizontal, black and white etc.
4. Logo Design Specifics
e.g. thin lines, does not represent brand, not unique etc.
e.g., minimal, luxurious, playful, bold, organic etc.
Not sure? Get inspired! Browse Types of Logos
e.g. color palette earthy tones – pastel blue and brown etc.
Not sure? Get inspired!
e.g. intense colors, bright red, etc.
e.g. leaf, dog figure, book etc.