Wordmark (Logotype)
A text-based logo that features the name of the company in a stylized font. Example: Google, Coca-Cola
Lettermark (Monogram)
A logo consisting of the initials of a company, often used when the business name is long or difficult to pronounce Example: NASA, CNN
Brandmark (Symbol or Icon)
A graphic symbol or icon that represents the brand without text. It often relies on imagery and design to convey the brand’s identity Example: Apple, Lacoste
Combination Mark
A logo that combines text and a symbol or icon, allowing for versatility. Both elements can be used together or separately. Example: Burger King, Amazon
Emblem
A logo that includes text inside a symbol, badge, or crest. Typically used by organizations, schools, or government Example: Starbucks, Harley-Davidson
Abstract Logo Mark
A geometric shape or abstract pattern that represents the brand without being a recognizable object. It can convey broader concepts or emotions Example: Adidas, Pepsi
Mascot Logo
A character or mascot that represents the brand, often used in marketing to create a fun and approachable brand image Example: KFC, Pringles
Dynamic Logo
A logo that can change in style, color, or form based on various contexts while maintaining core brand elements Example: Nickelodeon, MTV